Wine labels: premium papers and finishes

In wine, the label sells. Before tasting the contents, the consumer judges the bottle, and that is where paper and finishes make the difference between an ordinary label and one that conveys class. This is a guide to the most common premium options.

Papers

• Laid: with its characteristic pattern of lines, it brings tradition and a refined feel.
• Matt or gloss coated: a smooth surface ideal for sharp images and intense colours.
• Textured and technical: papers with relief or resistance to moisture and ice-bucket conditions.

Premium finishes

• Hot stamping (foil): metallic stamping (gold, silver, colour) that adds shine and luxury.
• Embossing and debossing: raised or recessed relief without ink, very elegant to the touch.
• Relief and Volugraf: relief combined with stamping for maximum impact.
• Spot varnish: gloss or texture only in specific areas to create contrast.

Resistance: ice, fridge and moisture

A wine label has to withstand the ice bucket, the fridge and condensation without peeling or deteriorating. That is why we select the adhesive and the material according to the bottle type and the serving temperature.

Self-adhesive, glue-applied or sleeve

All three formats coexist in the winery. If you are torn between the first two, we explain it in the guide self-adhesive vs glue-applied. For special bottle shapes, the heat-shrink sleeve dresses the body through 360°.